Step into a new era of real estate coaching

Discover the approach that will change your career

About Steen

Steen Nielsen’s journey in real estate is one of resilience, dedication, and a relentless pursuit of excellence.

Moving from Denmark to New Zealand in 2005, he entered the real estate world in Christchurch without a network or any sales experience.

Within just a few years, he became the number one supreme salesperson on the South Island, holding that position until relocating to Auckland in 2011.

In Auckland, he again started from scratch, building a reputation as the number one supreme salesperson in the Remuera office and consistently ranking in the top 10 internationally among over 12,000 agents in the Ray White Group.

Through his systems and commitment to exceptional service, Steen generated 75% repeat and referral business in both Christchurch and Auckland.

His career is proof that his approach works and can be replicated, empowering clients to achieve the same sustainable success.

Steen uses his knowledge, story, and winning approach to inspire and equip agents, offices, and franchises to reach their own milestones in this incredible industry.

Working with Steen

Stories of growth, success and connection

Elevate Your Real Estate Career with Our Exclusive Online Training Program!

Are you a dedicated real estate professional eager to enhance your skills and connect with like-minded agents? Our exclusive online training program is designed for serious agents like you, combining collaborative learning with expert guidance to help you thrive.

Why Join Our Training Program?

Understand Vendor Selection

Discover how and why vendors choose their agents, gaining insights that will increase your success rate and set you apart in the competitive real estate market.

Master Effective Communication

Learn why language is not just about what you say, but how you say it, and improve your client interactions.

Decipher Engagement Factors

Uncover the key factors that influence people to engage with real estate agents and apply these strategies to your practice.

Build your database

Understand how your database will be the biggest source of leads and opportunities.

Fortnightly Sessions

Participate in bi-weekly training sessions to stay at the forefront of industry trends and practices.

Collaborative Learning

Join a group of passionate real estate agents dedicated to professional growth and excellence.

Interactive Case Studies

Gain practical insights through real-life case studies presented by us and group members, fostering a rich and engaging learning environment.

Expert Guidance

Benefit from the knowledge and experience of my career as a top performer within one of the biggest franchises in the world. I will lead each session, ensuring comprehensive and effective learning.

Build Your Network

Connect with other professionals, share experiences, and expand your network within the industry.

What others are also saying...

Working with Steen has been inspirational for our team. His extensive knowledge and experience in real estate have provided us with invaluable insights. One key area of training has been body language. Understanding these subtle cues has enhanced our rapport with clients and improved our negotiation skills.

Steen conveys his expertise in an engaging way, keeping his audience energized.  Steen stands out for his focus on building authentic relationships based on trust and communication, fostering long-term connections with team members.

His dedication to personal and professional growth is inspiring, and I am grateful for the invaluable skills he has shared, many of which are still being discussed and applied months later.
Carolyn Vernon
Branch Manager, Barfoot & Thompson, Remuera
Steen Nielsen is an exemplary leader and mentor in the field of real estate sales. For over a decade, he has not only excelled as an elite salesperson but has also demonstrated admirable prowess as a trainer and coach.

Steen’s dedication to cultivating talent, coupled with his profound understanding of real estate dynamics, makes him an invaluable resource for our team. His structured approach, emphasis on personal discipline, and unwavering commitment to process-driven real estate strategies have empowered countless salespeople to achieve success in the competitive real estate market. Steen’s ability to impart both practical skills and a mindset of excellence sets him apart as a true luminary in the industry.

I am proud to recommend him to you and your business.
Megan Jaffe
Principal, Ray White Remuera
After a successful career in real estate, I took a 7 to 8-year break to focus on my interior design and property development business. Last year, I decided to return to real estate sales, which felt daunting. That’s when I reached out to Steen Nielsen, whose coaching greatly impacted my career and confidence.

Steen provided the guidance I needed to navigate the evolving industry and leverage my previous experience. His practical advice and strategies for generating business and networking were invaluable. With his support, I transitioned from feeling uncertain to building a thriving real estate business in a short time.

If you're looking for someone to help clarify your vision and develop a winning strategy, Steen is the coach you need.  
James Doole
Barfoot & Thompson Remuera
Steen’s session was one of the most engaging and relevant presentations our team has experienced. His personal journey - building two successful real estate businesses in NZ from scratch - brought instant credibility, and his insights into human behaviour and client engagement were powerful.The feedback was exceptional - nearly every respondent gave the session a 5-star rating. We’re excited to have many of our salespeople now enrolled in his coaching program.
Anton Huang
Business Owner, Ray White Eastern Group
Steen is a leader in his field. Extremely knowledgeable, experienced and versatile in all aspects of the real estate process.

Steen also has the ability to transfer his knowledge and experience in an engaging manner to those he has trained, coached and mentored throughout the industry. Always innovative Steen brings a fresh approach, ideas and tools to all aspects of business.
Teresa Weiss
Branch Manager, Barfoot & Thompson, Mt. Eden
We got Steen in to conduct some training sessions, with 3 local branches. Coming in, as he did, with the reputation as a solid performer over many years, the team were very attentive to what he had to share.

The things that resonated with them were the 4 stages that have built his business - Prospecting, securing the listing, managing the listing and conclusion and follow up. It was sensible, easily achieved when applied, and Steen’s authenticity showed through... No wonder he gets repeat business and enjoys the success he does.

I thoroughly recommend him and his training.
David Kelly
Branch Manager, Barfoot & Thompson, Epsom
Steen, thank you for the opportunity to be part of your Academy - it’s been a real turning point for me.

Your coaching has helped me truly understand why people engage, why they trust, and how to stand out from the competition — even before stepping into the living room.

I now lead with confidence, position ourselves with purpose, and create genuine connections early. Your focus on human behaviour, trust-building, and emotional alignment has changed the way I approach every client interaction.

The process makes sense and it works. I'm building better habits, stronger relationships, and a business with real momentum.

Thanks to you, my ambitious goals for 2026 feels not just possible, but likely.
Michael Ataman
Ray White Remuera

Program Highlights

Structured Agenda

Each session follows a structured agenda to ensure focused and productive discussions.

Real-Life Applications:

Learn practical techniques for each step of the overall real estate process - from prospecting to retaining your clients for life. Life case studies will be shared along with scripts and dialogues for all occations..

Peer Learning

Experience the power of peer learning, gaining diverse perspectives from agents across different markets.

Continuous Improvement

Receive ongoing feedback, learn how to build new and lasting habits to continuously enhance your real estate practices.

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Ready to Elevate Your Real Estate Career?

Whether you're looking to master every facet of real estate or build stronger, more confident client relationships — this program is for you.

Join a community of proactive and passionate agents committed to excellence. With expert guidance, collaborative learning, and real-world case studies, this is more than just training — it’s your launchpad for growth.
Spaces are limited to ensure a high-quality experience, so act fast.

Let's achieve excellence together.

Contact us today at SAN Coaching & Consulting to secure your spot.
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